How to optimize your website for mobile SEO in 2018

Google has announced that during this year will switch to a mobile-first index. Because we use our smartphones for everything. Mobile SEO helps you to reach customers and satisfy their needs while enjoying the experience. This guide to mobile SEO tells you everything you need to know to deliver the perfect mobile experience.
What Is Mobile SEO?

Mobile SEO stands for mobile search engine optimization. It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages

There are several search engines, but Google is the most important one. Almost 60% of all searches in Google are done from a mobile device. And this trend is growing fast.

What Is Google’s Mobile-First Index?

Google’s mobile-first index ranks the search results based only on the mobile version of the page,  even if you are searching from a desktop.

How to optimize your website for mobile SEO in 2018?

1.Focus on Mobile-friendliness

With Responsive Design, your page’s layout and content respond to each individual user. Responsive design pulls this off without separate URLs or different HTML for each device.
This is where Google’s Mobile-Friendly Test tool helps

2.Google Accelerated Mobile Pages(AMP)

AMP is a project from Google which enables websites to become mobile friendly.It is an open-source library that provides a way to create web pages that are compelling, smooth, and load near instantaneously for users. Accelerated Mobile Pages pages are just web pages that you can link to and are controlled by you.

3.Sign up forms

Throwing a subscription or sign up form on your mobile website, for many visitors it is annoying. In fact, 86% of the users dislike pop-ups.While designing sign up or login forms for your mobile website or app, keep these things in mind.

  • Use real-time validation to help users complete forms quicker.
  •  Keep the number of fields to a minimum.
  •  Give them the option to make password visible as they type, to avoid frustration because of wrong password entry.
  • Ask for email or mobile number instead of usernames that they’re going to forget.

4.Improve your website’s UX

Creating a responsive website is not the end of the mobile-readiness game. You need to constantly improve the user experience to drive engagement, and hence conversions.

Two-thirds of mobile traffic doesn’t allow for 3rd party cookies. This can make it a nightmare to track the effectiveness of your mobile website. So, make it a point to use analytics software well in advance, especially ones that can use 1st party cookies to track website visitors.

Tools like ClickTale and Hotjar help you with heat maps and session playbacks, apart from tracking mobile gestures such as pinch, zoom, tap, double tap, scroll, and tilt. Because a user’s mobile behavior could be vastly different from that on the desktop, it makes sense to understand the usage patterns and improve the user experience on mobile.

5. Continually improve page loading speed

Page loading speed is important on all platforms, but it increases manifolds for mobile websites. The ideal page loading time for a mobile website is less than 3 seconds. Google offers you a TestMySite tool that you can use to get actionable feedback on page loading speeds for your mobile website.

Some common tips to help combat issues that bloat the loading time for mobile website pages are:

  1. Minify CSS.
  2. Use browser caching.
  3. Optimize images.
  4. Make use of image compression.
  5. Do away with render-blocking Javascript and CSS.
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