HTML SEO Tips For Better Ranking

Creating an SEO friendly HTML template will help a lot while working on increasing your page rank.

SEO is the process that will make your site increase its ranking on search engine results. This process will bring “free” organic visitors to your website without spending anything on marketing.

The concept of SEO is wider than just optimizing your HTML template. It consists of keyword research, quality content, building backlinks, and template optimization.

HTML optimization is not the only factor in SEO optimization. However, if you have an SEO friendly HTML template, the ranking will be higher.

In this article we will list some SEO tips to optimize your HTML template.

List of HTML SEO Tips

1) Every page should have a title tag

Always use the title tag for every page of your template. The title must be unique for every page and very descriptive so users and search engines can understand it easier.

The title’s length should be less than 60 characters because that’s the limit in google search results.

2) Make use of meta description

FocusOnCode meta description on google search result
FocusOnCode meta description on google search result

Meta tag description gives search engines a summary of what the page is about.

A page meta description can be a sentence, two sentences, or a short paragraph describing the content of the page.

Meta tag description is very important because sometimes search engines use them as e snippets in search results.

3) Make use of breadcrumbs

FocusOnCode Breadcrumb
FocusOnCode Breadcrumb

Navigation is very important in helping users quickly find the content they want. Also, it can help search engines to detect what pages are more important.

Using breadcrumb lists will make navigation easier.

A breadcrumb is a row of internal links often located at the top section of the page, that helps users navigate to the previous section of the page.

4) Use headings properly

Heading represents something important on the page. Usually, they contain words of what all the content is above. However, this does not mean to use them all the time.

H1 tags are often used for titles because it is the most important part of the page. H2 – H6 can be used based on their priority. H1 – high priority, H6 – less important than H5.

You have to be careful to prioritize site sections carefully because headings play an important role in HTML SEO.

5) SEO optimize images

Images are an important asset of websites. Optimizing images is really easy. All you have to do is use “alt” property with a good description of what does that image represents and choose a descriptive filename.

The “alt” attribute allows you to specify alternative
text for the image if it cannot be displayed for some reason

Optimizing image filenames and “alt” attributes helps a lot in SEO because it can bring traffic from image search results.

6) Responsive HTML template

Scrolling horizontally while browsing from a mobile phone can be very annoying. Creating a responsive HTML template will help users while browsing from mobile phones.

A responsive HTML template will automatically adjust for different screen sizes and viewports.

Remember to add the following meta tag in you website head section:


SEO process is very long and you have to work with it as long as you are creating websites or writing content. However, using some practices since the beginning will help you a lot to rank better in the future.

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