Effective SEO Techniques for 2018

Search engines are answer machines. When a person does an online search, this engine search in billions of documents. Returns results that are relevant to the query and it ranks those results by the popularity of the website serving the information.SEO is becoming more dynamic and the techniques are changing fast.

Here are SEO techniques that sites should follow this year to rise in the ranks of Google searches.

Do an SEO Audit

Auditing your website helps you discover why you’re not getting enough search traffic and sales. Many SEO companies offer this service, but you can save a lot of money by doing it yourself. In general terms, auditing is a systematic examination of an event, a result, a concept, or financial books that are done in order to figure out where you stand and how to make smarter decisions in the future. In the SEO world, auditing is a growth hacking technique that will help you attract and retain customers.

 Organic Traffic

Putting all your efforts in an SEO activity is a great thing to do, but you also need to understand the results of implementing the activities? To achieve Organic Traffic, which is our main intent. Getting your website to rank in the first few pages of Google or Bing search, drives more and more traffic and that’s exactly what we have been looking for. We understand that SEO is a non-paid activity, which means we are not paying Google for ranking our website in its search. So, it is coming basically from keyword search, which we covered above. These keywords are basically common descriptive words irrespective of any particular brand, which a person might use in a normal search. You need to also understand how to track the volume of visitors you are getting every month by using Google Analytic, which helps you determine the traffic you received on the basis of your keywords.


Improve Bounce Rate

Bounce rate it represents the percentage of visitors who enter the site and then leave, rather than continuing to view other pages within the same site. The lower the bounce rate the better. Here are some  tips to reduce your bounce rate:

  •  Avoid Popups
  • Optimize Your Traffic and Content First
  • Utilize White Space
  • Customize Your 404 Error Page

Format Your Posts for Easier Reading

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. According to eye-tracking studies, the following three formatting tactics can help increase your content readability:

  • Shorter paragraphs: Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets.
  • Shorter sentences: Longer sentences are hard to follow onscreen. When possible, break long sentences into multiple shorter sentences.
  • Sub-headers: People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. In addition to this, call out points that are important by emphasizing them in bold. Readers should be able to scan your blog post and get the “gist” of what you’re talking about.
  • Bullet points: When you have a lot of data — stats, facts, ideas, examples — packed into one paragraph, it makes it easier to scan when you list them with bullet points.


The primary motive of SEO is “conversion or a lead “. A conversion is when you close a lead or you end up making a sale. With all the effective organic traffic we have been working on, the main object is to turn this traffic into a conversion. Our campaign is only effective when we convert our organic traffic into a lead. That is what we called the ROI of our business. We have to keep track on our potential customers and also returning customers. The Higher is the conversion, higher the website ranking on the search engine.

Crawling and Listing

Getting crawled and listed is very important for your business. First, you need to get listed on the Google Business Page which would give you a presence on Google. Second, you need to make sure that you remain constantly in front of Google. Every time you are crawled by Google, it increases the chances of your website to move higher on the search engine. This could be done by posting a blog or submitting your link alternatively on the Google Search Engine and other search engines too. The number of pages being crawled should be higher. You can also study the report on Google Webmaster tools for additional ideas. It shows you the crawling activity of your web page. If it is less, add more blogs and content to your webpage and get crawled again. Don’t just submit, take advantage of all the activities which help you bring your webpage higher on the search engine.

Loading speed of a page

This is one of the important factors which is getting consideration in 2018 and been in effect for the last few years. Common reason for this is, if it takes more time to load your webpage, the visitor won’t stay, and if the visitor leaves the page, it increases the bounce rate, and if the bounce rate increases, it would affect the traffic and its quality, which would bring down the ranking of your page.

So, if in the webmaster tool, you see a high bounce rate, this could be one of the factors contributing to it. Ideally, a load time for a webpage should be 2-3 secs. But the faster it loads, the better it is for your webpage ranking. Google Page Speed is a great tool to check the speed of your webpage and it also shows the reasons for slow loading page. It would display the overall speed page on the top of the screen. You can conduct the speed test for every page and for a full website.

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