Top 13 Free Image Optimization Tools

One of the most vital elements in a website are the images. But images that are poorly optimized can affect the website performance.

Why should you optimize images?

Uploading full-size images may add some load time on your web page and it annoys your users. Optimizing your images will greatly help to speed up your website.
In this post, you will find a set of tools that allow you to optimize your images without losing quality. is a capable online tool for diminishing drastically the size of your images and photos while keeping up a high quality with almost no distinction before and after compression.
Optimization Tools



CompressNow is an easy optimization tool on the internet. You can simply upload your JPEG, PNG and Gif images from the computer, set a compression percentage for the image and download it to use on your site.

This tool shows the optimization results on the right side, so you can move the compression level slider accordingly.




This online image optimizer uses a keen blend of the best optimization and lossy compression algorithms to shrink JPEG and PNG pictures to the least conceivable size while keeping the required level of quality.



JPEGmini is a patent-pending photo recompression innovation, which altogether reduces the measure of photographs without influencing their perceptual quality. The innovation works in the domain of baseline JPEG, resulting in files that are completely compatible with any browser, photo software or device that support the standard JPEG format.




5.WP Smush

WP Smush is a WordPress plugin that enables to optimize images without losing quality.



Imsanity consequent resizes huge image uploads down to a size that is more reasonable for display in the browser, yet still more than large enough for typical website use. The plugin is configurable with a max width, height, and quality.




GiftOfSpeed has tools to compress your PNG and JPEG images separately. It applies multiple image compression techniques to minimize the file sizes to lowest size possible.
It allows you to resize the images for a greater performance online.



8.Tiny PNG

Tiny PNG is one of the famous free image optimization tools with tons of possibilities to compress images for your site. This tool accepts JPEG and PNG images for compression.

It allows you to upload up to 20 images in one go. The image size for each image should not be more than 5 MB. After the compression, you can download the images in your computer or save them in Dropbox.


9.ShortPixel Image Optimizer

ShortPixel Image Optimizer is a freemium easy to use, comprehensive, stable and frequently updated image compression plugin supported by the friendly team that created it.



10.Smush it

Smushit is a service that goes past the limitations of Photoshop, Fireworks & Co. It uses image format specific non-lossy image optimization tools to squeeze the last bytes out of images – without changing their look or visual quality.




11.Resize Photos

Resize Photos is a free online photo tool for resizing and compressing digital photos for posting on the web, in email or on forums.

-Optimization-Tools is an image optimization and compression SaaS platform with extra manipulation capabilities such as image resizing. support the JPEG, PNG, GIF, Animated GIF and SVG formats.




13.Online Image Optimizer

Online Image Optimizer is a product of Dynamic Drive that allows you to easily optimize images of all major formats, so your photos load faster on the website.You can also convert the images from one image type to another using this tool online.


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