Top Keyword Research Methods For eCommerce Stores
One of the most important tasks, when you set up an online business, is Keyword Research. It is important because it influences your marketing efforts. There’s a misconception among many online retailers that keyword research is just about SEO. The truth, however, is, keyword research is the foundation of every digital marketing practice.
Although Google Keyword Planner is a great tool to work with, thousands of other store owners are already working on the same keywords. So, it’s a tough task to rank for these keywords.
Below you will find smart keyword research methods that can help you to find “hidden” keywords.
Udemy is an online course platform which can help you to generate some keyword ideas. Here, courses are created by experts in a niche and copy of each course acts as a rich sales page to uncover hidden keywords.
Start to create a free account and choose the most relevant category from the drop-down menu. To filter your results, you can also select a subcategory. If you have a “Food store”, for example, you go to Health & Fitness > Nutrition > All nutrition
The most important thing here is the additional filtering options. The option “Level” allows you to select the course for beginners or experts. You open a top course, and you’ll get keyword ideas in the course “description” section. Here’s the first course I chose:
You don’t have to copy these words as they appear. Tweak them to make it relevant to your eCommerce site.
Quora is one of the most effective ways to find user intent keywords. These are real people asking questions and writing answers. I believe that the best key phrases come from users and readers. First, enter your main niche into the search box. Choose a relevant topic that has a huge following.
I think doing some organic spying to make your eCommerce store successful is okay. There are some tools available out there to do the same, but SEMrush is my favorite tool to find keyword ideas. Let’s take a look at how to do this.Login to your SEMrush account and enter your competitor’s URL in the search box. Now choose “organic research” from the sidebar.
Once you do so, you’ll get the keywords that this site ranks for.
To see more about the website just click the “Competitors” button. This tool will show you the similar sites to your query. You can repeat the above process with these competitors to find more keywords.
Now select “Keyword Magic Tool” under keyword analytics from the left side menu, and enter your product keyword into the search box. When you search for your main keywords, you’ll find many long-tail keywords with a specific search volume.
Amazon is the biggest eCommerce site out there. When people need to buy something they start their search on Amazon. So it can be a goldmine to find product related keywords.
Just go to Amazon and enter your product keyword in the search bar.
Amazon suggests what people are searching for, and that can help you get targeted long-tail keywords. You’ll find products that are similar to your product. Open the product page take an in-depth look at the Title and Description because you can find some long-tail keywords here too.
What I like about Wikipedia is they structurally organize their articles and information.
1. Go to Wikipedia and type your product keyword or category into the search bar.
2. Look at the “Contents” section which will give you some keyword ideas.
If you have an eCommerce website, first you should define your goals. Find the keyword that is used by your customers frequently. Understand the search volume of your targeted keywords. Gather long-tail keywords, commercial, and informational keywords. Related keyword terms to create blog posts and articles.
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